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On Tuesday (24/02/09) I headed down to Tiger Tiger on Haymarket or the Amplified 09 event, The “Network Of Networks”. For those in attendance and for those that weren’t I thought I’d put down a few bullet points of what I picked up from the sessions and a bit of feedback about the event that hopefully will prove useful.

From session #01 – The Future of Online Video

• Budgets are smaller than people imagine for short form content but expect broadcast quality
• Whilst equipment costs are down for the general public it’s still early adopters that are making use of higher quality equipment, this will change
• There will be further increase in UGC in News and events which Broadcasters need to embrace more. Video equivalent of Twitpic?
• Content appears in different silos dependent on what audience the producer wants to attract, there is no site for everything and that should continue. Whilst it would be nice for a centralised point of video (Kangaroo?) there are far too many rights/companies/producers etc involved
• Producers need to be made aware of curators of content to help push use on niche sites rather than just upload content to YouTube
• Studios/Broadcasters/Producers need to loosen rights restrictions to enable everyone to see content. We are becoming more unified as people regardless of geography.
• Monetizing amateur video is difficult and needs to be adressed

From #37 – Socialising Media – A spinoff from the Future of the Book and Online Video topics – how can we read/watch/listen together, even if we’re not necessarily in the same place or at the same time?

• Potential for Online video services to offer Premieres of content with chat services (like used in Blu-Ray Live) to feature Q&A’s with cast/directors etc.
• Virtual Book Groups – Based on Locations in books (possibly using something like Get London Reading, book groups without having to physically be there.
• Commenting/Chat on E-Readers (deals with providers?)

Other points that came up in discussions

• News Vs UGC – Users always go back  to Trusted sources, UGC helps get information out from an individuals POV
• Technology isn’t there yet for the masses to fully embrace and understand Social Media, we need to educate and show how it can benefit small businesses.

Thoughts on the event itself:

• Venue was too dark in places
• An hour was about right for each session
• Topics should have been set to pre-assigned tables as it was difficult to find appropriate sessions
• Should have allowed more time for more sessions, a whole day rather than an afternoon start
• A non-bar venue would be better, people seemed distracted by the time the third session was on and a separate after event drinks venue.
• More virtual tables

I want to say thanks to everyone who set up the event, overall I think it was great